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Did you know that bleeding gums are a sign of a bacterial infection that - if left unchecked - can spread to other parts of the body? Created following years of research by Crest scientists, Crest Pro-Health Gum Detoxify Toothpaste has been specially formulated to kill bacteria & heal bleeding gums. With clinically proven enamel protection ingredients, it targets the gumline to neutralize plaque bacteria and prevent gingivitis.