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Duke Cannon's hair is subjected to daily assaults of dirt, sweat, and harsh elements on the jobsite. So “whatever shampoo is handy" won't do—he needs a pro-grade scalp care shampoo built to invigorate, nourish, and effectively remove dirt, oil, and build-up. A hair shampoo for men that lathers like crazy and calms his scalp—because no matter what the day throws at him, Duke Cannon always keeps a cool head.