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No longer do you have to deal with fine, limp hair thanks to Biolage Volumebloom Shampoo. The gentle cleanser boosts volume without stripping hair for fluffy tresses reminiscent of the cotton flower. The paraben-free formula lifts from the root for plump, lightweight volume. Tresses are left shinier and bouncier with each application. For up to 70% increased volume, follow with Volumebloom Conditioner.